Bill Levis has almost 40 years of experience in nonprofit financial reporting. His Fundraising Productivity Series is available on the website of the National Center for Charitable Statistics at the Urban Institute at http://nccsdataweb.urban.org/PubApps/levis/fps.html. Levis' Fundraising Productivity Series addresses such subjects as:

• Average gift size as a measure of fundraising productivity
• Funding fundraising capacity by investing in HR and known techniques
• Increased giving through greater investments in fundraising
• Questions donors ask and how to answer them using financial statements
• Realities of fundraising costs and accountability
• ROI analysis

For more background on Bill Levis and the Fundraising Productivity Series, please see http://nccsdataweb.urban.org/PubApps/levis/levis.html. Cliff Landesman has published Notes summarizing Levis' articles at http://nccsdataweb.urban.org/PubApps/levis/notes.html.  

Links to the individual articles are below:
Average Gift Size
http://nccsdataweb.urban.org/PubApps/levis/gift.html  

Funding Fund Raising Report
http://nccsdataweb.urban.org/PubApps/levis/funding.html  

Increased Giving by Investing More Money in Fund Raising Wisely
http://nccsdataweb.urban.org/PubApps/levis/increased.html  

Questions Donors Ask
http://nccsdataweb.urban.org/PubApps/levis/questions.html  

Realities of Fund-Raising Costs and Accountability
http://nccsdataweb.urban.org/PubApps/levis/realities.html  

Return on Investment (ROI) Analysis
http://nccsdataweb.urban.org/PubApps/levis/roi.html